Effectiveness of Complaint Feedback Mechanisms Among Commercial Banks in Iran

Effectiveness of Complaint Feedback Mechanisms Among Commercial Banks in Iran

This research tries to discovers the reasons for absence of practical utilization of customers\' feedback mechanism to reach better customer satisfaction in banks of Iran. The first chapter reviews previous studies on feedback mechanism and its benefits are elaborated. According to the collecte...

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Main Author: Kashani Nejad, Soroush
Format: Thesis
Published: 2011
Subjects:
HF5410-5417.5 Marketing
Distribution of products
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id my-mmu-ep.3603
record_format uketd_dc
spelling my-mmu-ep.36032012-11-14T03:11:16Z Effectiveness of Complaint Feedback Mechanisms Among Commercial Banks in Iran 2011-11-27 Kashani Nejad, Soroush HF5410-5417.5 Marketing. Distribution of products This research tries to discovers the reasons for absence of practical utilization of customers\' feedback mechanism to reach better customer satisfaction in banks of Iran. The first chapter reviews previous studies on feedback mechanism and its benefits are elaborated. According to the collected data and analysis,suitable strategies to enhance and nurture complaint-handling systems are recommended. In addition,the paper also includes limitations of the current research and its recommendations for future studies. 2011-11 Thesis http://shdl.mmu.edu.my/3603/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Faculty of Management
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Kashani Nejad, Soroush
Effectiveness of Complaint Feedback Mechanisms Among Commercial Banks in Iran
description This research tries to discovers the reasons for absence of practical utilization of customers\' feedback mechanism to reach better customer satisfaction in banks of Iran. The first chapter reviews previous studies on feedback mechanism and its benefits are elaborated. According to the collected data and analysis,suitable strategies to enhance and nurture complaint-handling systems are recommended. In addition,the paper also includes limitations of the current research and its recommendations for future studies.
format Thesis
qualification_level Master's degree
author Kashani Nejad, Soroush
author_facet Kashani Nejad, Soroush
author_sort Kashani Nejad, Soroush
title Effectiveness of Complaint Feedback Mechanisms Among Commercial Banks in Iran
title_short Effectiveness of Complaint Feedback Mechanisms Among Commercial Banks in Iran
title_full Effectiveness of Complaint Feedback Mechanisms Among Commercial Banks in Iran
title_fullStr Effectiveness of Complaint Feedback Mechanisms Among Commercial Banks in Iran
title_full_unstemmed Effectiveness of Complaint Feedback Mechanisms Among Commercial Banks in Iran
title_sort effectiveness of complaint feedback mechanisms among commercial banks in iran
granting_institution Multimedia University
granting_department Faculty of Management
publishDate 2011
_version_ 1747829524531249152

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