A Study Of Malaysian Consumers' Purchase Intention For US And Local Clothing Brands

The main purpose of this study is to investigate the purchase intention for Malaysian consumers toward a local Malaysian and US clothing brand. It was also part of the study to test whether the presence of purchase intention was caused by the proposed independent variables perceived quality,social v...

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Bibliographic Details
Main Author:	Feddad, Yasser
Format:	Thesis
Published:	2011
Subjects:	HF5410-5417.5 Marketing Distribution of products
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id	my-mmu-ep.3606
record_format	uketd_dc
spelling	my-mmu-ep.36062012-11-14T07:54:05Z A Study Of Malaysian Consumers' Purchase Intention For US And Local Clothing Brands 2011-12-14 Feddad, Yasser HF5410-5417.5 Marketing. Distribution of products The main purpose of this study is to investigate the purchase intention for Malaysian consumers toward a local Malaysian and US clothing brand. It was also part of the study to test whether the presence of purchase intention was caused by the proposed independent variables perceived quality,social value,brand image and advertising communications.Results shown on correlation slightly higher numbers between purchase intention and independent variables on the local Malaysian clothing brand over its counterpart Levi's. That could translate to the positive perception that Malaysian consumers have toward their local brands,and how ironically Malaysian brands are competing head-to-head with the well established foreign brands. 2011-12 Thesis http://shdl.mmu.edu.my/3606/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Faculty of Management
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Feddad, Yasser A Study Of Malaysian Consumers' Purchase Intention For US And Local Clothing Brands
description	The main purpose of this study is to investigate the purchase intention for Malaysian consumers toward a local Malaysian and US clothing brand. It was also part of the study to test whether the presence of purchase intention was caused by the proposed independent variables perceived quality,social value,brand image and advertising communications.Results shown on correlation slightly higher numbers between purchase intention and independent variables on the local Malaysian clothing brand over its counterpart Levi's. That could translate to the positive perception that Malaysian consumers have toward their local brands,and how ironically Malaysian brands are competing head-to-head with the well established foreign brands.
format	Thesis
qualification_level	Master's degree
author	Feddad, Yasser
author_facet	Feddad, Yasser
author_sort	Feddad, Yasser
title	A Study Of Malaysian Consumers' Purchase Intention For US And Local Clothing Brands
title_short	A Study Of Malaysian Consumers' Purchase Intention For US And Local Clothing Brands
title_full	A Study Of Malaysian Consumers' Purchase Intention For US And Local Clothing Brands
title_fullStr	A Study Of Malaysian Consumers' Purchase Intention For US And Local Clothing Brands
title_full_unstemmed	A Study Of Malaysian Consumers' Purchase Intention For US And Local Clothing Brands
title_sort	study of malaysian consumers' purchase intention for us and local clothing brands
granting_institution	Multimedia University
granting_department	Faculty of Management
publishDate	2011
_version_	1747829525258960896

A Study Of Malaysian Consumers' Purchase Intention For US And Local Clothing Brands

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