A Study Of Malaysian Consumers' Purchase Intention For US And Local Clothing Brands
The main purpose of this study is to investigate the purchase intention for Malaysian consumers toward a local Malaysian and US clothing brand. It was also part of the study to test whether the presence of purchase intention was caused by the proposed independent variables perceived quality,social v...
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Main Author: | Feddad, Yasser |
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Format: | Thesis |
Published: |
2011
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