The Effect Of Brand Awareness And Brand Image On Consumer Purchase Intention In The Malaysian Fashion Industry
This study examines the effect of Brand awareness and Brand image on purchase intention in the fashion industry in Malaysia. Consumers use Brand awareness and Brand image in order to have a wider choice of better judgment and alternatives to make their decision. The impact of brand awareness and bra...
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my-mmu-ep.36092012-11-16T03:35:22Z The Effect Of Brand Awareness And Brand Image On Consumer Purchase Intention In The Malaysian Fashion Industry 2011-11-06 Razavi Rahmani, Seyed Hamed HF5410-5417.5 Marketing. Distribution of products This study examines the effect of Brand awareness and Brand image on purchase intention in the fashion industry in Malaysia. Consumers use Brand awareness and Brand image in order to have a wider choice of better judgment and alternatives to make their decision. The impact of brand awareness and brand image on perceived quality and brand loyalty is of a great importance since brand loyalty is the most precious asset for a brand. The goal of this research id to identify the impact of brand awareness and brand image on purchase intention 2011-11 Thesis http://shdl.mmu.edu.my/3609/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Faculty of Management |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HF5410-5417.5 Marketing Distribution of products |
| spellingShingle |
HF5410-5417.5 Marketing Distribution of products Razavi Rahmani, Seyed Hamed The Effect Of Brand Awareness And Brand Image On Consumer Purchase Intention In The Malaysian Fashion Industry |
| description |
This study examines the effect of Brand awareness and Brand image on purchase intention in the fashion industry in Malaysia. Consumers use Brand awareness and Brand image in order to have a wider choice of better judgment and alternatives to make their decision. The impact of brand awareness and brand image on perceived quality and brand loyalty is of a great importance since brand loyalty is the most precious asset for a brand. The goal of this research id to identify the impact of brand awareness and brand image on purchase intention |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Razavi Rahmani, Seyed Hamed |
| author_facet |
Razavi Rahmani, Seyed Hamed |
| author_sort |
Razavi Rahmani, Seyed Hamed |
| title |
The Effect Of Brand Awareness And Brand Image On Consumer Purchase Intention In The Malaysian Fashion Industry |
| title_short |
The Effect Of Brand Awareness And Brand Image On Consumer Purchase Intention In The Malaysian Fashion Industry |
| title_full |
The Effect Of Brand Awareness And Brand Image On Consumer Purchase Intention In The Malaysian Fashion Industry |
| title_fullStr |
The Effect Of Brand Awareness And Brand Image On Consumer Purchase Intention In The Malaysian Fashion Industry |
| title_full_unstemmed |
The Effect Of Brand Awareness And Brand Image On Consumer Purchase Intention In The Malaysian Fashion Industry |
| title_sort |
effect of brand awareness and brand image on consumer purchase intention in the malaysian fashion industry |
| granting_institution |
Multimedia University |
| granting_department |
Faculty of Management |
| publishDate |
2011 |
| _version_ |
1747829525747597312 |