The Effect Of Brand Awareness And Brand Image On Consumer Purchase Intention In The Malaysian Fashion Industry

The Effect Of Brand Awareness And Brand Image On Consumer Purchase Intention In The Malaysian Fashion Industry

This study examines the effect of Brand awareness and Brand image on purchase intention in the fashion industry in Malaysia. Consumers use Brand awareness and Brand image in order to have a wider choice of better judgment and alternatives to make their decision. The impact of brand awareness and bra...

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Bibliographic Details
Main Author: Razavi Rahmani, Seyed Hamed
Format: Thesis
Published: 2011
Subjects:
HF5410-5417.5 Marketing
Distribution of products
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id my-mmu-ep.3609
record_format uketd_dc
spelling my-mmu-ep.36092012-11-16T03:35:22Z The Effect Of Brand Awareness And Brand Image On Consumer Purchase Intention In The Malaysian Fashion Industry 2011-11-06 Razavi Rahmani, Seyed Hamed HF5410-5417.5 Marketing. Distribution of products This study examines the effect of Brand awareness and Brand image on purchase intention in the fashion industry in Malaysia. Consumers use Brand awareness and Brand image in order to have a wider choice of better judgment and alternatives to make their decision. The impact of brand awareness and brand image on perceived quality and brand loyalty is of a great importance since brand loyalty is the most precious asset for a brand. The goal of this research id to identify the impact of brand awareness and brand image on purchase intention 2011-11 Thesis http://shdl.mmu.edu.my/3609/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Faculty of Management
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Razavi Rahmani, Seyed Hamed
The Effect Of Brand Awareness And Brand Image On Consumer Purchase Intention In The Malaysian Fashion Industry
description This study examines the effect of Brand awareness and Brand image on purchase intention in the fashion industry in Malaysia. Consumers use Brand awareness and Brand image in order to have a wider choice of better judgment and alternatives to make their decision. The impact of brand awareness and brand image on perceived quality and brand loyalty is of a great importance since brand loyalty is the most precious asset for a brand. The goal of this research id to identify the impact of brand awareness and brand image on purchase intention
format Thesis
qualification_level Master's degree
author Razavi Rahmani, Seyed Hamed
author_facet Razavi Rahmani, Seyed Hamed
author_sort Razavi Rahmani, Seyed Hamed
title The Effect Of Brand Awareness And Brand Image On Consumer Purchase Intention In The Malaysian Fashion Industry
title_short The Effect Of Brand Awareness And Brand Image On Consumer Purchase Intention In The Malaysian Fashion Industry
title_full The Effect Of Brand Awareness And Brand Image On Consumer Purchase Intention In The Malaysian Fashion Industry
title_fullStr The Effect Of Brand Awareness And Brand Image On Consumer Purchase Intention In The Malaysian Fashion Industry
title_full_unstemmed The Effect Of Brand Awareness And Brand Image On Consumer Purchase Intention In The Malaysian Fashion Industry
title_sort effect of brand awareness and brand image on consumer purchase intention in the malaysian fashion industry
granting_institution Multimedia University
granting_department Faculty of Management
publishDate 2011
_version_ 1747829525747597312

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