The Effect Of Brand Awareness And Brand Image On Consumer Purchase Intention In The Malaysian Fashion Industry

This study examines the effect of Brand awareness and Brand image on purchase intention in the fashion industry in Malaysia. Consumers use Brand awareness and Brand image in order to have a wider choice of better judgment and alternatives to make their decision. The impact of brand awareness and bra...

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書目詳細資料
主要作者:	Razavi Rahmani, Seyed Hamed
格式:	Thesis
出版:	2011
主題:	HF5410-5417.5 Marketing Distribution of products
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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