The Effect Of Brand Awareness And Brand Image On Consumer Purchase Intention In The Malaysian Fashion Industry

This study examines the effect of Brand awareness and Brand image on purchase intention in the fashion industry in Malaysia. Consumers use Brand awareness and Brand image in order to have a wider choice of better judgment and alternatives to make their decision. The impact of brand awareness and bra...

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书目详细资料
主要作者:	Razavi Rahmani, Seyed Hamed
格式:	Thesis
出版:	2011
主题:	HF5410-5417.5 Marketing Distribution of products
标签:	添加标签没有标签, 成为第一个标记此记录!

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