Performance of China Mobile Communications Coporation in the 3G Sector

China now is the world\'s largest mobile communications market. This thesis intends to fulfill a case study in respect of how to analyze telecommunication operators\' competitiveness from a microcosmic angle. The overall objective of this case study is to propose a series of strategic meas...

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Main Author:	Cai, Jiajun
Format:	Thesis
Published:	2011
Subjects:	HD28-70 Management Industrial Management
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id	my-mmu-ep.3611
record_format	uketd_dc
spelling	my-mmu-ep.36112012-11-16T07:50:04Z Performance of China Mobile Communications Coporation in the 3G Sector 2011-12-26 Cai, Jiajun HD28-70 Management. Industrial Management HD Industries. Land use. Labor China now is the world\'s largest mobile communications market. This thesis intends to fulfill a case study in respect of how to analyze telecommunication operators\' competitiveness from a microcosmic angle. The overall objective of this case study is to propose a series of strategic measure for China Mobile,which is suitable for its construction of full-service operators,development of the service.the marketing strategy,the evolvement of value chain and some other aspects of China Mobile,on the basis of the analysis of and actual operational trend of China Mobile. 2011-12 Thesis http://shdl.mmu.edu.my/3611/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Faculty of Management
institution	Multimedia University
collection	MMU Institutional Repository
topic	HD28-70 Management Industrial Management HD28-70 Management Industrial Management
spellingShingle	HD28-70 Management Industrial Management HD28-70 Management Industrial Management Cai, Jiajun Performance of China Mobile Communications Coporation in the 3G Sector
description	China now is the world\'s largest mobile communications market. This thesis intends to fulfill a case study in respect of how to analyze telecommunication operators\' competitiveness from a microcosmic angle. The overall objective of this case study is to propose a series of strategic measure for China Mobile,which is suitable for its construction of full-service operators,development of the service.the marketing strategy,the evolvement of value chain and some other aspects of China Mobile,on the basis of the analysis of and actual operational trend of China Mobile.
format	Thesis
qualification_level	Master's degree
author	Cai, Jiajun
author_facet	Cai, Jiajun
author_sort	Cai, Jiajun
title	Performance of China Mobile Communications Coporation in the 3G Sector
title_short	Performance of China Mobile Communications Coporation in the 3G Sector
title_full	Performance of China Mobile Communications Coporation in the 3G Sector
title_fullStr	Performance of China Mobile Communications Coporation in the 3G Sector
title_full_unstemmed	Performance of China Mobile Communications Coporation in the 3G Sector
title_sort	performance of china mobile communications coporation in the 3g sector
granting_institution	Multimedia University
granting_department	Faculty of Management
publishDate	2011
_version_	1747829526228893696

Performance of China Mobile Communications Coporation in the 3G Sector

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