Branding Through Eco-Friendly Packaging Design For Farm Supply

Branding Through Eco-Friendly Packaging Design For Farm Supply

The study aims to examine the relationship between the green elements of packaging and eco-friendly packaging design. It was proposed that the green elements of packaging;namely i) maximizing green resources; ii) reduce carbon footprints; iii) capitalizing on eco-elements of materials; iv) expanding...

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Bibliographic Details
Main Author: Ab Rahman, Rubiayah
Format: Thesis
Published: 2011
Subjects:
HF5410-5417.5 Marketing
Distribution of products
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id my-mmu-ep.3612
record_format uketd_dc
spelling my-mmu-ep.36122012-11-19T00:35:51Z Branding Through Eco-Friendly Packaging Design For Farm Supply 2011-12-01 Ab Rahman, Rubiayah HF5410-5417.5 Marketing. Distribution of products The study aims to examine the relationship between the green elements of packaging and eco-friendly packaging design. It was proposed that the green elements of packaging;namely i) maximizing green resources; ii) reduce carbon footprints; iii) capitalizing on eco-elements of materials; iv) expanding eco-efficiency structure and v) authentication of eco-label have influences on eco-friendly packaging design and are thus applicable for the packaging of farm supply and such as poultry feed. This study revealed significant positive relationship between the green elements of packaging and eco-friendly packaging design. This research study was concluded with a number of implications,both managerial and marketing with recommendations on certain areas to be considered for further research. 2011-12 Thesis http://shdl.mmu.edu.my/3612/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Faculty of Management
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Ab Rahman, Rubiayah
Branding Through Eco-Friendly Packaging Design For Farm Supply
description The study aims to examine the relationship between the green elements of packaging and eco-friendly packaging design. It was proposed that the green elements of packaging;namely i) maximizing green resources; ii) reduce carbon footprints; iii) capitalizing on eco-elements of materials; iv) expanding eco-efficiency structure and v) authentication of eco-label have influences on eco-friendly packaging design and are thus applicable for the packaging of farm supply and such as poultry feed. This study revealed significant positive relationship between the green elements of packaging and eco-friendly packaging design. This research study was concluded with a number of implications,both managerial and marketing with recommendations on certain areas to be considered for further research.
format Thesis
qualification_level Master's degree
author Ab Rahman, Rubiayah
author_facet Ab Rahman, Rubiayah
author_sort Ab Rahman, Rubiayah
title Branding Through Eco-Friendly Packaging Design For Farm Supply
title_short Branding Through Eco-Friendly Packaging Design For Farm Supply
title_full Branding Through Eco-Friendly Packaging Design For Farm Supply
title_fullStr Branding Through Eco-Friendly Packaging Design For Farm Supply
title_full_unstemmed Branding Through Eco-Friendly Packaging Design For Farm Supply
title_sort branding through eco-friendly packaging design for farm supply
granting_institution Multimedia University
granting_department Faculty of Management
publishDate 2011
_version_ 1747829526469017600

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