A Study On Consumer's Purchase Intention Of Cosmetics Products: Country Of Origin Perspective
The purpose of this research is to find out the influence of country of origin of manufactured goods on customer's purchase intention of cosmetic products. Studies show that the consumer attitudes vary towards the products of a particular nation,it is important to identify them in order to dete...
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| Format: | Thesis |
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2012
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| Summary: | The purpose of this research is to find out the influence of country of origin of manufactured goods on customer's purchase intention of cosmetic products. Studies show that the consumer attitudes vary towards the products of a particular nation,it is important to identify them in order to determine international marketing strategies. This research provides creative literature applicable to the subject area,which is critical for future research. |
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