Factors Influencing Consumer Repurchase Intention Towards Consumer Packaged Goods In Malaysia

The primary purpose of this study is then to examine the role of some determinants of consumer repurchase intention toward consumer packaged goods in context of Malaysia. This study found that all determinants of consumer repurchase intention influenced it in a significant manner.

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Main Author: Sheikh Kazemi, Mani
Format: Thesis
Published: 2012
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id my-mmu-ep.3668
record_format uketd_dc
spelling my-mmu-ep.36682012-12-06T03:17:26Z Factors Influencing Consumer Repurchase Intention Towards Consumer Packaged Goods In Malaysia 2012-08-15 Sheikh Kazemi, Mani HF5410-5417.5 Marketing. Distribution of products The primary purpose of this study is then to examine the role of some determinants of consumer repurchase intention toward consumer packaged goods in context of Malaysia. This study found that all determinants of consumer repurchase intention influenced it in a significant manner. 2012-08 Thesis http://shdl.mmu.edu.my/3668/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Graduate School of Management
institution Multimedia University
collection MMU Institutional Repository
topic HF5410-5417.5 Marketing
Distribution of products
spellingShingle HF5410-5417.5 Marketing
Distribution of products
Sheikh Kazemi, Mani
Factors Influencing Consumer Repurchase Intention Towards Consumer Packaged Goods In Malaysia
description The primary purpose of this study is then to examine the role of some determinants of consumer repurchase intention toward consumer packaged goods in context of Malaysia. This study found that all determinants of consumer repurchase intention influenced it in a significant manner.
format Thesis
qualification_level Master's degree
author Sheikh Kazemi, Mani
author_facet Sheikh Kazemi, Mani
author_sort Sheikh Kazemi, Mani
title Factors Influencing Consumer Repurchase Intention Towards Consumer Packaged Goods In Malaysia
title_short Factors Influencing Consumer Repurchase Intention Towards Consumer Packaged Goods In Malaysia
title_full Factors Influencing Consumer Repurchase Intention Towards Consumer Packaged Goods In Malaysia
title_fullStr Factors Influencing Consumer Repurchase Intention Towards Consumer Packaged Goods In Malaysia
title_full_unstemmed Factors Influencing Consumer Repurchase Intention Towards Consumer Packaged Goods In Malaysia
title_sort factors influencing consumer repurchase intention towards consumer packaged goods in malaysia
granting_institution Multimedia University
granting_department Graduate School of Management
publishDate 2012
_version_ 1747829539371745280