Factors Influencing Consumer Repurchase Intention Towards Consumer Packaged Goods In Malaysia
The primary purpose of this study is then to examine the role of some determinants of consumer repurchase intention toward consumer packaged goods in context of Malaysia. This study found that all determinants of consumer repurchase intention influenced it in a significant manner.
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Main Author: | Sheikh Kazemi, Mani |
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Format: | Thesis |
Published: |
2012
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