A Study Of Consumers' Attitude Towards Magazine Advertising In Malaysia
This study focuses on measuring attitude which consists of five different determinants namely theme of pleasure,informativeness,advertisement's content credibility,advertisers' credibility and celebrity credibility. The objectives of this study are identifying the most important belief fac...
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Format: | Thesis |
Published: |
2012
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Summary: | This study focuses on measuring attitude which consists of five different determinants namely theme of pleasure,informativeness,advertisement's content credibility,advertisers' credibility and celebrity credibility. The objectives of this study are identifying the most important belief factors which influence Malaysian residents' attitude towards Magazine advertising and then examining the relationship between them and finally examining whether attitude towards advertisements in Magazine differs between Malaysian male and female residents. |
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