A Study Of Consumers' Attitude Towards Magazine Advertising In Malaysia

This study focuses on measuring attitude which consists of five different determinants namely theme of pleasure,informativeness,advertisement's content credibility,advertisers' credibility and celebrity credibility. The objectives of this study are identifying the most important belief fac...

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Main Author:	Mahdavi, Naghmeh
Format:	Thesis
Published:	2012
Subjects:	HC79 Special Topics Including air pollution, automation, consumer demand, famines, flow of funds, etc.
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id	my-mmu-ep.3670
record_format	uketd_dc
spelling	my-mmu-ep.36702012-12-06T05:36:34Z A Study Of Consumers' Attitude Towards Magazine Advertising In Malaysia 2012-08-13 Mahdavi, Naghmeh HC79 Special Topics. Including air pollution, automation, consumer demand, famines, flow of funds, etc. This study focuses on measuring attitude which consists of five different determinants namely theme of pleasure,informativeness,advertisement's content credibility,advertisers' credibility and celebrity credibility. The objectives of this study are identifying the most important belief factors which influence Malaysian residents' attitude towards Magazine advertising and then examining the relationship between them and finally examining whether attitude towards advertisements in Magazine differs between Malaysian male and female residents. 2012-08 Thesis http://shdl.mmu.edu.my/3670/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Graduate School of Management
institution	Multimedia University
collection	MMU Institutional Repository
topic	HC79 Special Topics Including air pollution, automation, consumer demand, famines, flow of funds, etc.
spellingShingle	HC79 Special Topics Including air pollution, automation, consumer demand, famines, flow of funds, etc. Mahdavi, Naghmeh A Study Of Consumers' Attitude Towards Magazine Advertising In Malaysia
description	This study focuses on measuring attitude which consists of five different determinants namely theme of pleasure,informativeness,advertisement's content credibility,advertisers' credibility and celebrity credibility. The objectives of this study are identifying the most important belief factors which influence Malaysian residents' attitude towards Magazine advertising and then examining the relationship between them and finally examining whether attitude towards advertisements in Magazine differs between Malaysian male and female residents.
format	Thesis
qualification_level	Master's degree
author	Mahdavi, Naghmeh
author_facet	Mahdavi, Naghmeh
author_sort	Mahdavi, Naghmeh
title	A Study Of Consumers' Attitude Towards Magazine Advertising In Malaysia
title_short	A Study Of Consumers' Attitude Towards Magazine Advertising In Malaysia
title_full	A Study Of Consumers' Attitude Towards Magazine Advertising In Malaysia
title_fullStr	A Study Of Consumers' Attitude Towards Magazine Advertising In Malaysia
title_full_unstemmed	A Study Of Consumers' Attitude Towards Magazine Advertising In Malaysia
title_sort	study of consumers' attitude towards magazine advertising in malaysia
granting_institution	Multimedia University
granting_department	Graduate School of Management
publishDate	2012
_version_	1747829539861430272

A Study Of Consumers' Attitude Towards Magazine Advertising In Malaysia

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