A Study Of Consumers' Attitude Towards Magazine Advertising In Malaysia
This study focuses on measuring attitude which consists of five different determinants namely theme of pleasure,informativeness,advertisement's content credibility,advertisers' credibility and celebrity credibility. The objectives of this study are identifying the most important belief fac...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Published: |
2012
|
Subjects: | |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my-mmu-ep.3670 |
---|---|
record_format |
uketd_dc |
spelling |
my-mmu-ep.36702012-12-06T05:36:34Z A Study Of Consumers' Attitude Towards Magazine Advertising In Malaysia 2012-08-13 Mahdavi, Naghmeh HC79 Special Topics. Including air pollution, automation, consumer demand, famines, flow of funds, etc. This study focuses on measuring attitude which consists of five different determinants namely theme of pleasure,informativeness,advertisement's content credibility,advertisers' credibility and celebrity credibility. The objectives of this study are identifying the most important belief factors which influence Malaysian residents' attitude towards Magazine advertising and then examining the relationship between them and finally examining whether attitude towards advertisements in Magazine differs between Malaysian male and female residents. 2012-08 Thesis http://shdl.mmu.edu.my/3670/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Graduate School of Management |
institution |
Multimedia University |
collection |
MMU Institutional Repository |
topic |
HC79 Special Topics Including air pollution, automation, consumer demand, famines, flow of funds, etc. |
spellingShingle |
HC79 Special Topics Including air pollution, automation, consumer demand, famines, flow of funds, etc. Mahdavi, Naghmeh A Study Of Consumers' Attitude Towards Magazine Advertising In Malaysia |
description |
This study focuses on measuring attitude which consists of five different determinants namely theme of pleasure,informativeness,advertisement's content credibility,advertisers' credibility and celebrity credibility. The objectives of this study are identifying the most important belief factors which influence Malaysian residents' attitude towards Magazine advertising and then examining the relationship between them and finally examining whether attitude towards advertisements in Magazine differs between Malaysian male and female residents. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Mahdavi, Naghmeh |
author_facet |
Mahdavi, Naghmeh |
author_sort |
Mahdavi, Naghmeh |
title |
A Study Of Consumers' Attitude Towards Magazine Advertising In Malaysia |
title_short |
A Study Of Consumers' Attitude Towards Magazine Advertising In Malaysia |
title_full |
A Study Of Consumers' Attitude Towards Magazine Advertising In Malaysia |
title_fullStr |
A Study Of Consumers' Attitude Towards Magazine Advertising In Malaysia |
title_full_unstemmed |
A Study Of Consumers' Attitude Towards Magazine Advertising In Malaysia |
title_sort |
study of consumers' attitude towards magazine advertising in malaysia |
granting_institution |
Multimedia University |
granting_department |
Graduate School of Management |
publishDate |
2012 |
_version_ |
1747829539861430272 |