Consumers' Attitude Towards Green Products: An Iranian Perspective On Dual Fuel Cars

This study focuses on the characteristics which affect consumers' attitude towards green products. This approach to marketing is responsible for promoting products less harmful to the environment than traditional products,in both manufacturing and consumption processes.

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Bibliographic Details
Main Author:	Mohit Kermani, Neda
Format:	Thesis
Published:	2012
Subjects:	HC79 Special Topics Including air pollution, automation, consumer demand, famines, flow of funds, etc.
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id	my-mmu-ep.3671
record_format	uketd_dc
spelling	my-mmu-ep.36712012-12-06T06:13:05Z Consumers' Attitude Towards Green Products: An Iranian Perspective On Dual Fuel Cars 2012-08 Mohit Kermani, Neda HC79 Special Topics. Including air pollution, automation, consumer demand, famines, flow of funds, etc. This study focuses on the characteristics which affect consumers' attitude towards green products. This approach to marketing is responsible for promoting products less harmful to the environment than traditional products,in both manufacturing and consumption processes. 2012-08 Thesis http://shdl.mmu.edu.my/3671/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Graduate School of Management
institution	Multimedia University
collection	MMU Institutional Repository
topic	HC79 Special Topics Including air pollution, automation, consumer demand, famines, flow of funds, etc.
spellingShingle	HC79 Special Topics Including air pollution, automation, consumer demand, famines, flow of funds, etc. Mohit Kermani, Neda Consumers' Attitude Towards Green Products: An Iranian Perspective On Dual Fuel Cars
description	This study focuses on the characteristics which affect consumers' attitude towards green products. This approach to marketing is responsible for promoting products less harmful to the environment than traditional products,in both manufacturing and consumption processes.
format	Thesis
qualification_level	Master's degree
author	Mohit Kermani, Neda
author_facet	Mohit Kermani, Neda
author_sort	Mohit Kermani, Neda
title	Consumers' Attitude Towards Green Products: An Iranian Perspective On Dual Fuel Cars
title_short	Consumers' Attitude Towards Green Products: An Iranian Perspective On Dual Fuel Cars
title_full	Consumers' Attitude Towards Green Products: An Iranian Perspective On Dual Fuel Cars
title_fullStr	Consumers' Attitude Towards Green Products: An Iranian Perspective On Dual Fuel Cars
title_full_unstemmed	Consumers' Attitude Towards Green Products: An Iranian Perspective On Dual Fuel Cars
title_sort	consumers' attitude towards green products: an iranian perspective on dual fuel cars
granting_institution	Multimedia University
granting_department	Graduate School of Management
publishDate	2012
_version_	1747829540105748480

Consumers' Attitude Towards Green Products: An Iranian Perspective On Dual Fuel Cars

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