Contribution of Experiental Marketing to Brand Loyalty

This study was conducted to examine the contribution of the three dimensions of experiential marketing to brand loyalty: sense perception,think perception and perceived service quality. The results of this study prove that experiential marketing contributes to brand loyalty mainly through sense perc...

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Bibliographic Details
Main Author:	Ahmadi, Elaheh
Format:	Thesis
Published:	2012
Subjects:	HF5410-5417.5 Marketing Distribution of products
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id	my-mmu-ep.3676
record_format	uketd_dc
spelling	my-mmu-ep.36762012-12-12T03:03:59Z Contribution of Experiental Marketing to Brand Loyalty 2012-08-15 Ahmadi, Elaheh HF5410-5417.5 Marketing. Distribution of products This study was conducted to examine the contribution of the three dimensions of experiential marketing to brand loyalty: sense perception,think perception and perceived service quality. The results of this study prove that experiential marketing contributes to brand loyalty mainly through sense perception and perceived service quality. The outcomes of this study may help marketing managers to understand customers' experiences deeper and accordingly,let them to conduct effective experiential marketing approach through creating unforgettable experiences and stimulating customers' perceptions in order to gain brand loyalty 2012-08 Thesis http://shdl.mmu.edu.my/3676/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Graduate School of Management
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Ahmadi, Elaheh Contribution of Experiental Marketing to Brand Loyalty
description	This study was conducted to examine the contribution of the three dimensions of experiential marketing to brand loyalty: sense perception,think perception and perceived service quality. The results of this study prove that experiential marketing contributes to brand loyalty mainly through sense perception and perceived service quality. The outcomes of this study may help marketing managers to understand customers' experiences deeper and accordingly,let them to conduct effective experiential marketing approach through creating unforgettable experiences and stimulating customers' perceptions in order to gain brand loyalty
format	Thesis
qualification_level	Master's degree
author	Ahmadi, Elaheh
author_facet	Ahmadi, Elaheh
author_sort	Ahmadi, Elaheh
title	Contribution of Experiental Marketing to Brand Loyalty
title_short	Contribution of Experiental Marketing to Brand Loyalty
title_full	Contribution of Experiental Marketing to Brand Loyalty
title_fullStr	Contribution of Experiental Marketing to Brand Loyalty
title_full_unstemmed	Contribution of Experiental Marketing to Brand Loyalty
title_sort	contribution of experiental marketing to brand loyalty
granting_institution	Multimedia University
granting_department	Graduate School of Management
publishDate	2012
_version_	1747829541332582400

Contribution of Experiental Marketing to Brand Loyalty

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