Contribution of Experiental Marketing to Brand Loyalty
This study was conducted to examine the contribution of the three dimensions of experiential marketing to brand loyalty: sense perception,think perception and perceived service quality. The results of this study prove that experiential marketing contributes to brand loyalty mainly through sense perc...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2012
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|