Determinants Of Social Media Usage By Organizations In Malaysia

The purpose of this study is to explore the extent of social media adoption by organizations in Malaysia and the factors that affect the adoption of social media by Malaysian organizations. This study also aimed to examine the purposes and usage of social media by organizations and to analyze the le...

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Main Author:	Tan, Siew Wei
Format:	Thesis
Published:	2012
Subjects:	HM Sociology
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id	my-mmu-ep.3719
record_format	uketd_dc
spelling	my-mmu-ep.37192012-12-26T05:48:39Z Determinants Of Social Media Usage By Organizations In Malaysia 2012-10-19 Tan, Siew Wei HM Sociology The purpose of this study is to explore the extent of social media adoption by organizations in Malaysia and the factors that affect the adoption of social media by Malaysian organizations. This study also aimed to examine the purposes and usage of social media by organizations and to analyze the level of expenditure on social media. 2012-10 Thesis http://shdl.mmu.edu.my/3719/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Graduate School of Management
institution	Multimedia University
collection	MMU Institutional Repository
topic	HM Sociology
spellingShingle	HM Sociology Tan, Siew Wei Determinants Of Social Media Usage By Organizations In Malaysia
description	The purpose of this study is to explore the extent of social media adoption by organizations in Malaysia and the factors that affect the adoption of social media by Malaysian organizations. This study also aimed to examine the purposes and usage of social media by organizations and to analyze the level of expenditure on social media.
format	Thesis
qualification_level	Master's degree
author	Tan, Siew Wei
author_facet	Tan, Siew Wei
author_sort	Tan, Siew Wei
title	Determinants Of Social Media Usage By Organizations In Malaysia
title_short	Determinants Of Social Media Usage By Organizations In Malaysia
title_full	Determinants Of Social Media Usage By Organizations In Malaysia
title_fullStr	Determinants Of Social Media Usage By Organizations In Malaysia
title_full_unstemmed	Determinants Of Social Media Usage By Organizations In Malaysia
title_sort	determinants of social media usage by organizations in malaysia
granting_institution	Multimedia University
granting_department	Graduate School of Management
publishDate	2012
_version_	1747829549867991040

Determinants Of Social Media Usage By Organizations In Malaysia

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