Industrial Marketing Strategy For E.B. Copper Sdn .Bhd

The purpose of this report is to study the industrial marketing strategies of E.B. Copper, a Malaysia manufacturing company. E.B. Copper was used as a case study because only limited companies are available in this copper bend industry and further not manay research being studied on Malaysia's...

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Bibliographic Details
Main Author: Teong, Quah Chee
Format: Thesis
Published: 2000
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