Consumers attitude towards online grocery shopping
This research investigates the attitude of Malaysian consumers towards online grocery shopping. The development of online grocery shopping still remained in the initial stage in Malaysia, therefore least was known about the Malaysian consumer's attitude towards online grocery shopping and what...
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2013
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my-mmu-ep.38662013-06-25T06:59:29Z Consumers attitude towards online grocery shopping 2013-06-13 Shanmugavel, Sinnadurai HF Commerce This research investigates the attitude of Malaysian consumers towards online grocery shopping. The development of online grocery shopping still remained in the initial stage in Malaysia, therefore least was known about the Malaysian consumer's attitude towards online grocery shopping and what are the factors influencing the local consumers' attitude and behavioral intention.As online consumers' play dual role as a consumer and user of information technology while purchasing groceries online, thus Technology acceptance model (TAM) have been employed to provide theoretical foundation for this study. Technology acceptance model (TAM) is one of the widely used models to conduct research on issues related to information technologies. 2013-06 Thesis http://shdl.mmu.edu.my/3866/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Graduate School of Management |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HF Commerce |
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HF Commerce Shanmugavel, Sinnadurai Consumers attitude towards online grocery shopping |
| description |
This research investigates the attitude of Malaysian consumers towards online grocery shopping. The development of online grocery shopping still remained in the initial stage in Malaysia, therefore least was known about the Malaysian consumer's attitude towards online grocery shopping and what are the factors influencing the local consumers' attitude and behavioral intention.As online consumers' play dual role as a consumer and user of information technology while purchasing groceries online, thus Technology acceptance model (TAM) have been employed to provide theoretical foundation for this study. Technology acceptance model (TAM) is one of the widely used models to conduct research on issues related to information technologies.
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| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Shanmugavel, Sinnadurai |
| author_facet |
Shanmugavel, Sinnadurai |
| author_sort |
Shanmugavel, Sinnadurai |
| title |
Consumers attitude towards online grocery shopping |
| title_short |
Consumers attitude towards online grocery shopping |
| title_full |
Consumers attitude towards online grocery shopping |
| title_fullStr |
Consumers attitude towards online grocery shopping |
| title_full_unstemmed |
Consumers attitude towards online grocery shopping |
| title_sort |
consumers attitude towards online grocery shopping |
| granting_institution |
Multimedia University |
| granting_department |
Graduate School of Management |
| publishDate |
2013 |
| _version_ |
1747829557151399936 |