Factors influencing online purchase intention from Saudi Arabia websites
The purpose of this thesis examined customers' purchase intention from Saudi Arabia websites by identifying the factors influencing online purchase intention from Saudi Arabia websites using the Unified Theory of Acceptance and Use of Technology - UTAUT (performance expectancy, effort expectan...
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| Format: | Thesis |
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2013
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| Summary: | The purpose of this thesis examined customers' purchase intention from Saudi Arabia websites by identifying the factors influencing online purchase intention from Saudi Arabia websites using the Unified Theory of Acceptance and Use of Technology - UTAUT (performance expectancy, effort expectancy, and social influence) and extended by including perceived risk and customer experiences. E-commerce has gained increased popularity around the world, however in Saudi Arabia it is a fairly new phenomenon. This study highlights the trends and seeks to identify the factors that influence the customer's intention to purchase online from Saudi Arabia websites.
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