Factors influencing online purchase intention from Saudi Arabia websites
The purpose of this thesis examined customers' purchase intention from Saudi Arabia websites by identifying the factors influencing online purchase intention from Saudi Arabia websites using the Unified Theory of Acceptance and Use of Technology - UTAUT (performance expectancy, effort expectan...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2013
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| id |
my-mmu-ep.3871 |
|---|---|
| record_format |
uketd_dc |
| spelling |
my-mmu-ep.38712013-06-20T03:05:30Z Factors influencing online purchase intention from Saudi Arabia websites 2013-06-13 Bahamdoon, Rehab Omar HF Commerce The purpose of this thesis examined customers' purchase intention from Saudi Arabia websites by identifying the factors influencing online purchase intention from Saudi Arabia websites using the Unified Theory of Acceptance and Use of Technology - UTAUT (performance expectancy, effort expectancy, and social influence) and extended by including perceived risk and customer experiences. E-commerce has gained increased popularity around the world, however in Saudi Arabia it is a fairly new phenomenon. This study highlights the trends and seeks to identify the factors that influence the customer's intention to purchase online from Saudi Arabia websites. 2013-06 Thesis http://shdl.mmu.edu.my/3871/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Graduate School of Management |
| institution |
Multimedia University |
| collection |
MMU Institutional Repository |
| topic |
HF Commerce |
| spellingShingle |
HF Commerce Bahamdoon, Rehab Omar Factors influencing online purchase intention from Saudi Arabia websites |
| description |
The purpose of this thesis examined customers' purchase intention from Saudi Arabia websites by identifying the factors influencing online purchase intention from Saudi Arabia websites using the Unified Theory of Acceptance and Use of Technology - UTAUT (performance expectancy, effort expectancy, and social influence) and extended by including perceived risk and customer experiences. E-commerce has gained increased popularity around the world, however in Saudi Arabia it is a fairly new phenomenon. This study highlights the trends and seeks to identify the factors that influence the customer's intention to purchase online from Saudi Arabia websites.
|
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Bahamdoon, Rehab Omar |
| author_facet |
Bahamdoon, Rehab Omar |
| author_sort |
Bahamdoon, Rehab Omar |
| title |
Factors influencing online purchase intention from Saudi Arabia websites
|
| title_short |
Factors influencing online purchase intention from Saudi Arabia websites
|
| title_full |
Factors influencing online purchase intention from Saudi Arabia websites
|
| title_fullStr |
Factors influencing online purchase intention from Saudi Arabia websites
|
| title_full_unstemmed |
Factors influencing online purchase intention from Saudi Arabia websites
|
| title_sort |
factors influencing online purchase intention from saudi arabia websites |
| granting_institution |
Multimedia University |
| granting_department |
Graduate School of Management |
| publishDate |
2013 |
| _version_ |
1747829558364602368 |