Gen Y’s attitude and patronage intentions towards pop-up stores, internationalisation of luxury apparel
The aim of this research is to develop consumer-based analysis concerning Gen Y’s view towards pop-up stores in the context of international luxury apparel in Malaysia. The aim was to understand Gen y consumers’ attitude and patronage intentions towards pop-up luxury apparel stores and how these vie...
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my-mmu-ep.38862013-08-23T01:11:27Z Gen Y’s attitude and patronage intentions towards pop-up stores, internationalisation of luxury apparel 2013 Tan, Bee Kuan HF Commerce The aim of this research is to develop consumer-based analysis concerning Gen Y’s view towards pop-up stores in the context of international luxury apparel in Malaysia. The aim was to understand Gen y consumers’ attitude and patronage intentions towards pop-up luxury apparel stores and how these views are linked to their personal shopping value; utilitarian and hedonic value. The Theory of Reasoned Action (Fishbien & Ajzen, 1975) framed study. For this purpose, a judgemental sampling approach was used to collect data from two shopping malls in the central region of Malaysia. The consumer-based pop-up stores conceptual model was developed model was developed using structural equation modelling (SEM). The hypothesized relationships are tested using AMOS 16.0 through path analysis. 2013 Thesis http://shdl.mmu.edu.my/3886/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Graduate School of Management |
| institution |
Multimedia University |
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MMU Institutional Repository |
| topic |
HF Commerce |
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HF Commerce Tan, Bee Kuan Gen Y’s attitude and patronage intentions towards pop-up stores, internationalisation of luxury apparel |
| description |
The aim of this research is to develop consumer-based analysis concerning Gen Y’s view towards pop-up stores in the context of international luxury apparel in Malaysia. The aim was to understand Gen y consumers’ attitude and patronage intentions towards pop-up luxury apparel stores and how these views are linked to their personal shopping value; utilitarian and hedonic value. The Theory of Reasoned Action (Fishbien & Ajzen, 1975) framed study. For this purpose, a judgemental sampling approach was used to collect data from two shopping malls in the central region of Malaysia. The consumer-based pop-up stores conceptual model was developed model was developed using structural equation modelling (SEM). The hypothesized relationships are tested using AMOS 16.0 through path analysis. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Tan, Bee Kuan |
| author_facet |
Tan, Bee Kuan |
| author_sort |
Tan, Bee Kuan |
| title |
Gen Y’s attitude and patronage intentions towards pop-up stores, internationalisation of luxury apparel |
| title_short |
Gen Y’s attitude and patronage intentions towards pop-up stores, internationalisation of luxury apparel |
| title_full |
Gen Y’s attitude and patronage intentions towards pop-up stores, internationalisation of luxury apparel |
| title_fullStr |
Gen Y’s attitude and patronage intentions towards pop-up stores, internationalisation of luxury apparel |
| title_full_unstemmed |
Gen Y’s attitude and patronage intentions towards pop-up stores, internationalisation of luxury apparel |
| title_sort |
gen y’s attitude and patronage intentions towards pop-up stores, internationalisation of luxury apparel |
| granting_institution |
Multimedia University |
| granting_department |
Graduate School of Management |
| publishDate |
2013 |
| _version_ |
1747829561286983680 |