Gen Y’s attitude and patronage intentions towards pop-up stores, internationalisation of luxury apparel
The aim of this research is to develop consumer-based analysis concerning Gen Y’s view towards pop-up stores in the context of international luxury apparel in Malaysia. The aim was to understand Gen y consumers’ attitude and patronage intentions towards pop-up luxury apparel stores and how these vie...
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Main Author: | Tan, Bee Kuan |
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Format: | Thesis |
Published: |
2013
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