Role of emotional features in web-based Customer Relationship Management (CRM) towards customer satisfaction in Malaysia
The idea behind Customer Relationship Management is not new; even the earliest merchants knew it was good idea to build relationships with customers to keep them coming back. Customer relationship management can be described as an extensive marketing together with business strategy that combines pro...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Published: |
2013
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!