Characterisation of e-commerce website structures using webometrics and social network analysis methods

The hyperlinks among Web pages of intra- and inter- Websites, are believed to have valuable information that is hidden in the structure. Exploitation of these hyperlinks using Web structure mining methods is expected to increase the understanding about how Website’s internal and external hyperlink s...

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Bibliographic Details
Main Author:	Kannan, Rathimala
Format:	Thesis
Published:	2012
Subjects:	HF Commerce
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id	my-mmu-ep.5220
record_format	uketd_dc
spelling	my-mmu-ep.52202014-02-17T01:44:57Z Characterisation of e-commerce website structures using webometrics and social network analysis methods 2012-12 Kannan, Rathimala HF Commerce The hyperlinks among Web pages of intra- and inter- Websites, are believed to have valuable information that is hidden in the structure. Exploitation of these hyperlinks using Web structure mining methods is expected to increase the understanding about how Website’s internal and external hyperlink structures are interlinked and what information they hold. This research aims to characterise the commercial Website structure of a company and investigate its relationship with the company’s Web traffic and business performance. It attempts to extract the overall structure of commercial Websites and identify the optimal internal structural design. This structure represents the Website page organisation that ensures easy navigation and improved usability which subsequently increases the Web traffic. Data for this study comes from the top five hundred Asia Pacific retail companies as they are the leaders in the retail industry of Asia Pacific region and have well established Websites. The retail companies are divided into seven subgroups based on their retail sector. 2012-12 Thesis http://shdl.mmu.edu.my/5220/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php phd doctoral Multimedia University Graduate School of Management
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF Commerce
spellingShingle	HF Commerce Kannan, Rathimala Characterisation of e-commerce website structures using webometrics and social network analysis methods
description	The hyperlinks among Web pages of intra- and inter- Websites, are believed to have valuable information that is hidden in the structure. Exploitation of these hyperlinks using Web structure mining methods is expected to increase the understanding about how Website’s internal and external hyperlink structures are interlinked and what information they hold. This research aims to characterise the commercial Website structure of a company and investigate its relationship with the company’s Web traffic and business performance. It attempts to extract the overall structure of commercial Websites and identify the optimal internal structural design. This structure represents the Website page organisation that ensures easy navigation and improved usability which subsequently increases the Web traffic. Data for this study comes from the top five hundred Asia Pacific retail companies as they are the leaders in the retail industry of Asia Pacific region and have well established Websites. The retail companies are divided into seven subgroups based on their retail sector.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Kannan, Rathimala
author_facet	Kannan, Rathimala
author_sort	Kannan, Rathimala
title	Characterisation of e-commerce website structures using webometrics and social network analysis methods
title_short	Characterisation of e-commerce website structures using webometrics and social network analysis methods
title_full	Characterisation of e-commerce website structures using webometrics and social network analysis methods
title_fullStr	Characterisation of e-commerce website structures using webometrics and social network analysis methods
title_full_unstemmed	Characterisation of e-commerce website structures using webometrics and social network analysis methods
title_sort	characterisation of e-commerce website structures using webometrics and social network analysis methods
granting_institution	Multimedia University
granting_department	Graduate School of Management
publishDate	2012
_version_	1747829564969582592

Characterisation of e-commerce website structures using webometrics and social network analysis methods

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