Malaysian consumers’ attitude towards mobile advertising and its impact on purchase intention

Malaysian consumers’ attitude towards mobile advertising and its impact on purchase intention

The recent development of a global telecommunication technology provides a new mechanism for companies to promote products and services. This modern electronic advertising concept is commercially known as mobile advertising. It offers an alternative approach to reach targeted customers more effectiv...

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书目详细资料
主要作者:	Mohd Noor, Mohd Nazri
格式:	Thesis
出版:	2013
主题:	HF Commerce
标签:	添加标签没有标签, 成为第一个标记此记录!

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