Malaysian consumers’ attitude towards mobile advertising and its impact on purchase intention

Malaysian consumers’ attitude towards mobile advertising and its impact on purchase intention

The recent development of a global telecommunication technology provides a new mechanism for companies to promote products and services. This modern electronic advertising concept is commercially known as mobile advertising. It offers an alternative approach to reach targeted customers more effectiv...

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書目詳細資料
主要作者:	Mohd Noor, Mohd Nazri
格式:	Thesis
出版:	2013
主題:	HF Commerce
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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