CRM Practices In Malaysian Mobile Telecommunication Service Industry

CRM Practices In Malaysian Mobile Telecommunication Service Industry

The main aim of this paper is to identify the CRM practices of each Malaysian mobile telecommunication service providers and furthermore find out the customers' perception towards their CRM efforts.

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Bibliographic Details
Main Author: Ting, Lo Wan
Format: Thesis
Published: 2001
Subjects:
LB2361 Curriculum
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id my-mmu-ep.523
record_format uketd_dc
spelling my-mmu-ep.5232010-06-21T01:54:11Z CRM Practices In Malaysian Mobile Telecommunication Service Industry 2001-09 Ting, Lo Wan LB2361 Curriculum The main aim of this paper is to identify the CRM practices of each Malaysian mobile telecommunication service providers and furthermore find out the customers' perception towards their CRM efforts. 2001-09 Thesis http://shdl.mmu.edu.my/523/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic LB2361 Curriculum
spellingShingle LB2361 Curriculum
Ting, Lo Wan
CRM Practices In Malaysian Mobile Telecommunication Service Industry
description The main aim of this paper is to identify the CRM practices of each Malaysian mobile telecommunication service providers and furthermore find out the customers' perception towards their CRM efforts.
format Thesis
qualification_level Master's degree
author Ting, Lo Wan
author_facet Ting, Lo Wan
author_sort Ting, Lo Wan
title CRM Practices In Malaysian Mobile Telecommunication Service Industry
title_short CRM Practices In Malaysian Mobile Telecommunication Service Industry
title_full CRM Practices In Malaysian Mobile Telecommunication Service Industry
title_fullStr CRM Practices In Malaysian Mobile Telecommunication Service Industry
title_full_unstemmed CRM Practices In Malaysian Mobile Telecommunication Service Industry
title_sort crm practices in malaysian mobile telecommunication service industry
granting_institution Multimedia University
granting_department Research Library
publishDate 2001
_version_ 1747829153612169216

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