The impact of strategic innovation on profitability and growth in the Chinese cosmetic industry
The rapid development of science and technology, the global economic integration, and the multivariate competitive environment has prompted industries to come up immediately with strategic innovations. However, limited studies, particularly in the Chinese cosmetic industry, have focused on creating...
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| 格式: | Thesis |
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2011
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| 总结: | The rapid development of science and technology, the global economic integration, and the multivariate competitive environment has prompted industries to come up immediately with strategic innovations. However, limited studies, particularly in the Chinese cosmetic industry, have focused on creating strategic innovations. Numerous strategic innovations of cosmetic companies in China have increased the interest of researchers. Currently, foreign cosmetic products and brands have occupied 80% of the market share in China, and domestic companies are under pressure to compete with them. Cosmetic companies begin to address the creation of strategies, new product categories, services, and business models that generate significant new value. However, most of the domestic cosmetic companies tend to copy the strategic activities of large foreign companies without clarifying their own demands. This study aims to analyze the effect of strategic innovation on profitability and growth in the cosmetic industry by focusing on the Chinese market. This study explores the constituents of strategic innovation in the Chinese cosmetic industry and studies the relationships and influence of strategic innovation on profitability and growth in the cosmetic industry to determine whether foreign and domestic cosmetic firms choose the same types of strategic innovations in the Chinese market, to identify whether Chinese domestic small- to medium-sized enterprise and large-sized cosmetic firms choose the same types of strategic innovations to compete in the Chinese market, and to analyze the different strategic innovation choices made by adopting different typologies. |
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