Developing an internet marketing mix matrix using Product Life Cycle (PLC) and customer maturity
The lack of a practical Internet marketing tool which considers both product and customer dimensions and uses the Internet marketing mix as the main variable was the main problem and gap in the current literature which this research attempted to fill. Therefore, the purpose of this study was to iden...
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Main Author: | Yazdanifard, Rashad |
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Format: | Thesis |
Published: |
2012
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