MAS' Challenges In The 21st Century
This paper traces the history of MAS, the internal and external environments in which it operates, its strengths, weaknesses, opportunities and threats and finally the strategies it employ in its core competencies to reposition itself in the aviation industry. The strategies adopted by MAS' man...
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2001
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my-mmu-ep.5302010-06-24T11:33:15Z MAS' Challenges In The 21st Century 2001-02 Fern, Ng Huay LB2361 Curriculum This paper traces the history of MAS, the internal and external environments in which it operates, its strengths, weaknesses, opportunities and threats and finally the strategies it employ in its core competencies to reposition itself in the aviation industry. The strategies adopted by MAS' management preceding the financial crisis and how it expects to recapture the confidence of the shareholders and the direction of the MAS in the future. 2001-02 Thesis http://shdl.mmu.edu.my/530/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library |
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Multimedia University |
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MMU Institutional Repository |
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LB2361 Curriculum |
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LB2361 Curriculum Fern, Ng Huay MAS' Challenges In The 21st Century |
| description |
This paper traces the history of MAS, the internal and external environments in which it operates, its strengths, weaknesses, opportunities and threats and finally the strategies it employ in its core competencies to reposition itself in the aviation industry. The strategies adopted by MAS' management preceding the financial crisis and how it expects to recapture the confidence of the shareholders and the direction of the MAS in the future. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Fern, Ng Huay |
| author_facet |
Fern, Ng Huay |
| author_sort |
Fern, Ng Huay |
| title |
MAS' Challenges In The 21st Century |
| title_short |
MAS' Challenges In The 21st Century |
| title_full |
MAS' Challenges In The 21st Century |
| title_fullStr |
MAS' Challenges In The 21st Century |
| title_full_unstemmed |
MAS' Challenges In The 21st Century |
| title_sort |
mas' challenges in the 21st century |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2001 |
| _version_ |
1747829155072835584 |