The impact of knowledge management on customer relationship management: An empirical investigation on Malaysian ICT companies

In today’s economy, in order to compete, firms should try to have access to newer type of knowledge and capabilities. Meantime, competing in a knowledge intensive environment makes firms more dependent on detailed knowledge of their customers for improving their CRM objectives and as the result, hav...

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Bibliographic Details
Main Author: Khalilabad, Hadi Nejatian
Format: Thesis
Published: 2011
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