A case study of Proton
This study describes PROTON's background and history, organizational structure, research and development, competitors and its overall performance throughout its establishment. Proton Edar Sdn Bhd and EON (Edaran Otomobil Nasional Berhad) have played a vital role in marketing PROTON cars. These...
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2002
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my-mmu-ep.5372014-11-06T04:10:48Z A case study of Proton 2002-09 Kuppusami, Umadevi LB2361 Curriculum This study describes PROTON's background and history, organizational structure, research and development, competitors and its overall performance throughout its establishment. Proton Edar Sdn Bhd and EON (Edaran Otomobil Nasional Berhad) have played a vital role in marketing PROTON cars. These two dealers adopted well-planned marketing strategies. One of strategies adopted by Proton Edar Sdn Bhd is by carrying out temporary "showrooms" which had been tremendously successful, contributing to an increase of 25% out of the total sales in 2001. 2002-09 Thesis http://shdl.mmu.edu.my/537/ http://library.mmu.edu.my/diglib/onlinedb/dig_lib.php masters Multimedia University Research Library |
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Multimedia University |
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MMU Institutional Repository |
| topic |
LB2361 Curriculum |
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LB2361 Curriculum Kuppusami, Umadevi A case study of Proton |
| description |
This study describes PROTON's background and history, organizational structure, research and development, competitors and its overall performance throughout its establishment. Proton Edar Sdn Bhd and EON (Edaran Otomobil Nasional Berhad) have played a vital role in marketing PROTON cars. These two dealers adopted well-planned marketing strategies. One of strategies adopted by Proton Edar Sdn Bhd is by carrying out temporary "showrooms" which had been tremendously successful, contributing to an increase of 25% out of the total sales in 2001. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Kuppusami, Umadevi |
| author_facet |
Kuppusami, Umadevi |
| author_sort |
Kuppusami, Umadevi |
| title |
A case study of Proton |
| title_short |
A case study of Proton |
| title_full |
A case study of Proton |
| title_fullStr |
A case study of Proton |
| title_full_unstemmed |
A case study of Proton |
| title_sort |
case study of proton |
| granting_institution |
Multimedia University |
| granting_department |
Research Library |
| publishDate |
2002 |
| _version_ |
1747829156530356224 |