A study on consumer adoption of Islamic retail banking services in Malaysia

The banking industry, over several decades, has been instrumental in facilitating the economic growth of Malaysia. Islamic banking was launched in Malaysia in 1983. The 20 percent market share achieved in Islamic assets, deposits, and financing, over a period of 28 years reflects relatively a slow g...

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Main Author:	Thambiah, Seethaletchumy
Format:	Thesis
Published:	2012
Subjects:	HG Finance
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id	my-mmu-ep.5450
record_format	uketd_dc
spelling	my-mmu-ep.54502014-04-22T08:30:09Z A study on consumer adoption of Islamic retail banking services in Malaysia 2012-06 Thambiah, Seethaletchumy HG Finance The banking industry, over several decades, has been instrumental in facilitating the economic growth of Malaysia. Islamic banking was launched in Malaysia in 1983. The 20 percent market share achieved in Islamic assets, deposits, and financing, over a period of 28 years reflects relatively a slow growth in comparison with conventional banking. As the Malaysian government aspires to have a resilient and dynamic Islamic banking and financial system in place, empirical studies are essential to provide deep understanding of Malaysian banking customers’ adoption behavior towards Islamic banking (FSMP, 2001). The main aim of this study was to examine, the nature of customer adoption of Islamic retail banking products and services, particularly Islamic deposit and financing schemes, by determining the crucial factors that affect the adoption of Islamic Retail Banking (IRB) in Malaysia. In addition, this study has included the moderating effect of religion and region. Unlike previous Islamic banking studies, which were restricted in scope and representation, due to limited sample size, and were focused only on few locations in urban regions of Malaysia, this study therefore, extends existing literature by expanding the scope of the study to rural regions. A comparative analysis between urban and rural banking customers was conducted to gain deeper insights into customers’ awareness and perceptions on, and preferences for IRB products and services. Customer adoption in this study is investigated within the context of current usage of IRB and intention to use IRB. 2012-06 Thesis http://shdl.mmu.edu.my/5450/ http://library.mmu.edu.my/diglib/onlinedb/dig_lib.php phd doctoral Multimedia University Faculty of Business and Law
institution	Multimedia University
collection	MMU Institutional Repository
topic	HG Finance
spellingShingle	HG Finance Thambiah, Seethaletchumy A study on consumer adoption of Islamic retail banking services in Malaysia
description	The banking industry, over several decades, has been instrumental in facilitating the economic growth of Malaysia. Islamic banking was launched in Malaysia in 1983. The 20 percent market share achieved in Islamic assets, deposits, and financing, over a period of 28 years reflects relatively a slow growth in comparison with conventional banking. As the Malaysian government aspires to have a resilient and dynamic Islamic banking and financial system in place, empirical studies are essential to provide deep understanding of Malaysian banking customers’ adoption behavior towards Islamic banking (FSMP, 2001). The main aim of this study was to examine, the nature of customer adoption of Islamic retail banking products and services, particularly Islamic deposit and financing schemes, by determining the crucial factors that affect the adoption of Islamic Retail Banking (IRB) in Malaysia. In addition, this study has included the moderating effect of religion and region. Unlike previous Islamic banking studies, which were restricted in scope and representation, due to limited sample size, and were focused only on few locations in urban regions of Malaysia, this study therefore, extends existing literature by expanding the scope of the study to rural regions. A comparative analysis between urban and rural banking customers was conducted to gain deeper insights into customers’ awareness and perceptions on, and preferences for IRB products and services. Customer adoption in this study is investigated within the context of current usage of IRB and intention to use IRB.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Thambiah, Seethaletchumy
author_facet	Thambiah, Seethaletchumy
author_sort	Thambiah, Seethaletchumy
title	A study on consumer adoption of Islamic retail banking services in Malaysia
title_short	A study on consumer adoption of Islamic retail banking services in Malaysia
title_full	A study on consumer adoption of Islamic retail banking services in Malaysia
title_fullStr	A study on consumer adoption of Islamic retail banking services in Malaysia
title_full_unstemmed	A study on consumer adoption of Islamic retail banking services in Malaysia
title_sort	study on consumer adoption of islamic retail banking services in malaysia
granting_institution	Multimedia University
granting_department	Faculty of Business and Law
publishDate	2012
_version_	1747829577525231616

A study on consumer adoption of Islamic retail banking services in Malaysia

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