Inti College Malaysia's Foray Into The International Higher Education Scene: An Analysis Of The International Marketing Strategies Of Inti College Malaysia

The international marketing of INTI will be studied to assess its foray into the international scene of higher learning, to determine INTI's strengths in its marketing activities and to forecast the possible obstacles and catalysts that this private Malaysian college will face, and to suggest i...

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Main Author:	Foon, Lee Li
Format:	Thesis
Published:	2002
Subjects:	LB2361 Curriculum
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id	my-mmu-ep.565
record_format	uketd_dc
spelling	my-mmu-ep.5652010-06-24T11:16:59Z Inti College Malaysia's Foray Into The International Higher Education Scene: An Analysis Of The International Marketing Strategies Of Inti College Malaysia 2002-09 Foon, Lee Li LB2361 Curriculum The international marketing of INTI will be studied to assess its foray into the international scene of higher learning, to determine INTI's strengths in its marketing activities and to forecast the possible obstacles and catalysts that this private Malaysian college will face, and to suggest its possible solutions. This case will also look into its foray into the international education market and how a small time college would be able to ally with overseas universities to provide quality education, resulting in the establishment of branches outside of Malaysia. This case highlights the international marketing of INTI College and the author will suggest possible enhancements of the international marketing strategies as employed by the college. The author will gauge the analysis of the international marketing of INTI College Malaysia through hands-on data gathering, which the author procured as long as the duration the author worked in the college and through literature review. 2002-09 Thesis http://shdl.mmu.edu.my/565/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	LB2361 Curriculum
spellingShingle	LB2361 Curriculum Foon, Lee Li Inti College Malaysia's Foray Into The International Higher Education Scene: An Analysis Of The International Marketing Strategies Of Inti College Malaysia
description	The international marketing of INTI will be studied to assess its foray into the international scene of higher learning, to determine INTI's strengths in its marketing activities and to forecast the possible obstacles and catalysts that this private Malaysian college will face, and to suggest its possible solutions. This case will also look into its foray into the international education market and how a small time college would be able to ally with overseas universities to provide quality education, resulting in the establishment of branches outside of Malaysia. This case highlights the international marketing of INTI College and the author will suggest possible enhancements of the international marketing strategies as employed by the college. The author will gauge the analysis of the international marketing of INTI College Malaysia through hands-on data gathering, which the author procured as long as the duration the author worked in the college and through literature review.
format	Thesis
qualification_level	Master's degree
author	Foon, Lee Li
author_facet	Foon, Lee Li
author_sort	Foon, Lee Li
title	Inti College Malaysia's Foray Into The International Higher Education Scene: An Analysis Of The International Marketing Strategies Of Inti College Malaysia
title_short	Inti College Malaysia's Foray Into The International Higher Education Scene: An Analysis Of The International Marketing Strategies Of Inti College Malaysia
title_full	Inti College Malaysia's Foray Into The International Higher Education Scene: An Analysis Of The International Marketing Strategies Of Inti College Malaysia
title_fullStr	Inti College Malaysia's Foray Into The International Higher Education Scene: An Analysis Of The International Marketing Strategies Of Inti College Malaysia
title_full_unstemmed	Inti College Malaysia's Foray Into The International Higher Education Scene: An Analysis Of The International Marketing Strategies Of Inti College Malaysia
title_sort	inti college malaysia's foray into the international higher education scene: an analysis of the international marketing strategies of inti college malaysia
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2002
_version_	1747829163346100224

Inti College Malaysia's Foray Into The International Higher Education Scene: An Analysis Of The International Marketing Strategies Of Inti College Malaysia

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