Behavioural intention to use 3G mobile multimedia services in Indonesia

The mobile multimedia services (MMS) of third generation (3G) mobile communication networks have been commercially available in Indonesia since 2006. Despite the large amount of investments that 3G operators have rolled out for this technology, the number of subscribers for 3G MMS is still low, comp...

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Main Author:	Indrawati, Sambas
Format:	Thesis
Published:	2012
Subjects:	H1-99 Social Sciences (General)
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id	my-mmu-ep.5765
record_format	uketd_dc
spelling	my-mmu-ep.57652014-09-30T05:52:25Z Behavioural intention to use 3G mobile multimedia services in Indonesia 2012-07 Indrawati, Sambas H1-99 Social Sciences (General) HF5410-5417.5 Marketing. Distribution of products The mobile multimedia services (MMS) of third generation (3G) mobile communication networks have been commercially available in Indonesia since 2006. Despite the large amount of investments that 3G operators have rolled out for this technology, the number of subscribers for 3G MMS is still low, comprising only 9% of the total population. The key adoption and moderating factors that affect the behavioural intention of users in Indonesia toward 3G MMS have not been thoroughly investigated. This paper examines issues pertaining to the low acceptance rate of 3G MMS in the Indonesian context using feedback before technology adoption to understand this phenomenon. Specifically, the unified theory of acceptance and use of technology (UTAUT) forms the basis of this study. 2012-07 Thesis http://shdl.mmu.edu.my/5765/ http://library.mmu.edu.my/diglib/onlinedb/dig_lib.php phd doctoral Multimedia University Graduate School of Management
institution	Multimedia University
collection	MMU Institutional Repository
topic	H1-99 Social Sciences (General) H1-99 Social Sciences (General)
spellingShingle	H1-99 Social Sciences (General) H1-99 Social Sciences (General) Indrawati, Sambas Behavioural intention to use 3G mobile multimedia services in Indonesia
description	The mobile multimedia services (MMS) of third generation (3G) mobile communication networks have been commercially available in Indonesia since 2006. Despite the large amount of investments that 3G operators have rolled out for this technology, the number of subscribers for 3G MMS is still low, comprising only 9% of the total population. The key adoption and moderating factors that affect the behavioural intention of users in Indonesia toward 3G MMS have not been thoroughly investigated. This paper examines issues pertaining to the low acceptance rate of 3G MMS in the Indonesian context using feedback before technology adoption to understand this phenomenon. Specifically, the unified theory of acceptance and use of technology (UTAUT) forms the basis of this study.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Indrawati, Sambas
author_facet	Indrawati, Sambas
author_sort	Indrawati, Sambas
title	Behavioural intention to use 3G mobile multimedia services in Indonesia
title_short	Behavioural intention to use 3G mobile multimedia services in Indonesia
title_full	Behavioural intention to use 3G mobile multimedia services in Indonesia
title_fullStr	Behavioural intention to use 3G mobile multimedia services in Indonesia
title_full_unstemmed	Behavioural intention to use 3G mobile multimedia services in Indonesia
title_sort	behavioural intention to use 3g mobile multimedia services in indonesia
granting_institution	Multimedia University
granting_department	Graduate School of Management
publishDate	2012
_version_	1747829589217902592

Behavioural intention to use 3G mobile multimedia services in Indonesia

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