Customer Satisfaction In Banking Industry Of Melaka

Customer Satisfaction In Banking Industry Of Melaka

Base on the five-critical factor of customer -perceived service quality and four-dimension of relationship marketing, this study is to identify the key determinant of service quality and relationship marketing in banking services.

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Bibliographic Details
Main Author: Peng, Ngo Siau
Format: Thesis
Published: 2002
Subjects:
LB2361 Curriculum
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id my-mmu-ep.582
record_format uketd_dc
spelling my-mmu-ep.5822010-06-24T11:08:05Z Customer Satisfaction In Banking Industry Of Melaka 2002-09 Peng, Ngo Siau LB2361 Curriculum Base on the five-critical factor of customer -perceived service quality and four-dimension of relationship marketing, this study is to identify the key determinant of service quality and relationship marketing in banking services. 2002-09 Thesis http://shdl.mmu.edu.my/582/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic LB2361 Curriculum
spellingShingle LB2361 Curriculum
Peng, Ngo Siau
Customer Satisfaction In Banking Industry Of Melaka
description Base on the five-critical factor of customer -perceived service quality and four-dimension of relationship marketing, this study is to identify the key determinant of service quality and relationship marketing in banking services.
format Thesis
qualification_level Master's degree
author Peng, Ngo Siau
author_facet Peng, Ngo Siau
author_sort Peng, Ngo Siau
title Customer Satisfaction In Banking Industry Of Melaka
title_short Customer Satisfaction In Banking Industry Of Melaka
title_full Customer Satisfaction In Banking Industry Of Melaka
title_fullStr Customer Satisfaction In Banking Industry Of Melaka
title_full_unstemmed Customer Satisfaction In Banking Industry Of Melaka
title_sort customer satisfaction in banking industry of melaka
granting_institution Multimedia University
granting_department Research Library
publishDate 2002
_version_ 1747829167476441088

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