A study on motivation, competencies and barriers to exporting in manufacturing firms in Malaysia

Many organisations use exporting as a mode to enter international business. This is more prevalent in developing countries such as Malaysia. The government through the Industrial Master Plan 3 which is a long term plan to industrialise and develop Malaysia has identified the need to promote Malaysia...

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Bibliographic Details
Main Author: Kuppusamy, Jayanty
Format: Thesis
Published: 2013
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Summary:Many organisations use exporting as a mode to enter international business. This is more prevalent in developing countries such as Malaysia. The government through the Industrial Master Plan 3 which is a long term plan to industrialise and develop Malaysia has identified the need to promote Malaysia as a trading nation. Therefore, intensifying export can assist in achieving this target.The focus of the study is to identify the determinants of exporting. The determinants of exporting include motivation, competencies and barriers. Exporting is seen from two perspectives, export performance and export expansion. Thus, one the objectives of the study is to identify the relationship between motivation, competencies and barriers and export performance. Another objective is to identify the relationship between motivation, competencies and barriers and export expansion. The study of relationship between export performance and export expansion is the next objective of the study. Mediation effects of motivation are also tested.