Mobile internet service quality and mobile commerce adoption intention in Malaysia

The primary purpose of this study is to establish a model of mobile commerce adoption intention by using a service quality approach in which perception of the mobile internet service quality is positioned as a predictor to mobile commerce adoption intention. The objectives of the study are: (i) To...

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Main Author:	Abdul Razak, Mohd Rizal
Format:	Thesis
Published:	2013
Subjects:	HF Commerce
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id	my-mmu-ep.5892
record_format	uketd_dc
spelling	my-mmu-ep.58922014-12-24T10:01:14Z Mobile internet service quality and mobile commerce adoption intention in Malaysia 2013-05 Abdul Razak, Mohd Rizal HF Commerce The primary purpose of this study is to establish a model of mobile commerce adoption intention by using a service quality approach in which perception of the mobile internet service quality is positioned as a predictor to mobile commerce adoption intention. The objectives of the study are: (i) To identify the dimensions of mobile internet service quality (ii) To uncover the technology cluster effects of actual use of internet enabled mobile devices for communication and content purposes on the actual use of mobile commerce in the consumption cycle, and towards mobile commerce adoption intention in the post consumption cycle (iii) To re-establish the temporal order amongst mobile internet service quality, perceived value and customers’ satisfaction towards continuance intention of the mobile internet, and (iv) To ascertain the indirect and mediating effects of continuance intention of mobile internet on the interrelationships between mobile internet service quality, customers’ satisfaction and behavioural intention to adopt mobile commerce. 2013-05 Thesis http://shdl.mmu.edu.my/5892/ http://library.mmu.edu.my/diglib/onlinedb/dig_lib.php phd doctoral Multimedia University Faculty of Business
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF Commerce
spellingShingle	HF Commerce Abdul Razak, Mohd Rizal Mobile internet service quality and mobile commerce adoption intention in Malaysia
description	The primary purpose of this study is to establish a model of mobile commerce adoption intention by using a service quality approach in which perception of the mobile internet service quality is positioned as a predictor to mobile commerce adoption intention. The objectives of the study are: (i) To identify the dimensions of mobile internet service quality (ii) To uncover the technology cluster effects of actual use of internet enabled mobile devices for communication and content purposes on the actual use of mobile commerce in the consumption cycle, and towards mobile commerce adoption intention in the post consumption cycle (iii) To re-establish the temporal order amongst mobile internet service quality, perceived value and customers’ satisfaction towards continuance intention of the mobile internet, and (iv) To ascertain the indirect and mediating effects of continuance intention of mobile internet on the interrelationships between mobile internet service quality, customers’ satisfaction and behavioural intention to adopt mobile commerce.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Abdul Razak, Mohd Rizal
author_facet	Abdul Razak, Mohd Rizal
author_sort	Abdul Razak, Mohd Rizal
title	Mobile internet service quality and mobile commerce adoption intention in Malaysia
title_short	Mobile internet service quality and mobile commerce adoption intention in Malaysia
title_full	Mobile internet service quality and mobile commerce adoption intention in Malaysia
title_fullStr	Mobile internet service quality and mobile commerce adoption intention in Malaysia
title_full_unstemmed	Mobile internet service quality and mobile commerce adoption intention in Malaysia
title_sort	mobile internet service quality and mobile commerce adoption intention in malaysia
granting_institution	Multimedia University
granting_department	Faculty of Business
publishDate	2013
_version_	1747829597239508992

Mobile internet service quality and mobile commerce adoption intention in Malaysia

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