Mobile internet service quality and mobile commerce adoption intention in Malaysia
The primary purpose of this study is to establish a model of mobile commerce adoption intention by using a service quality approach in which perception of the mobile internet service quality is positioned as a predictor to mobile commerce adoption intention. The objectives of the study are: (i) To...
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Main Author: | Abdul Razak, Mohd Rizal |
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Format: | Thesis |
Published: |
2013
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