Electronic Retailing : The Impact Of Internet And Benefits Gained By Malaysia Hybrid Retailers From The Coordination Of Electronic And Physical Channels
This research describes the rationale behind a study of hybrid retailers in Malaysia.These retailers employ both electronic and physical channels to support the downstream sales of goods and services to end users. In order to create synergies between physical and electronic channels, hybrid retailer...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | أطروحة |
| منشور في: |
2003
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| الموضوعات: | |
| الوسوم: |
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