Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'.

Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'.

A brand that is well positioned has a direct impact upon customer satisfaction and competitive advantage. Therefore, it is incumbent upon any organization to ensure that their efforts be directed towards implementing decisions that reduce customer attrition by getting and staying in the mind of cust...

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Main Author: Nair, Raghunath C.G.
Format: Thesis
Published: 2002
Subjects:
LB2361 Curriculum
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spelling my-mmu-ep.6122010-06-30T03:35:40Z Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'. 2002-01 Nair, Raghunath C.G. LB2361 Curriculum A brand that is well positioned has a direct impact upon customer satisfaction and competitive advantage. Therefore, it is incumbent upon any organization to ensure that their efforts be directed towards implementing decisions that reduce customer attrition by getting and staying in the mind of customers. This study suggests that organization must implement the concept of 'Strategic Integrated Positioning'. The concept is a function of four elements -corporate image, brand value, service quality and people quality. 2002-01 Thesis http://shdl.mmu.edu.my/612/ http://myto.perpun.net.my/metoalogin/logina.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic LB2361 Curriculum
spellingShingle LB2361 Curriculum
Nair, Raghunath C.G.
Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'.
description A brand that is well positioned has a direct impact upon customer satisfaction and competitive advantage. Therefore, it is incumbent upon any organization to ensure that their efforts be directed towards implementing decisions that reduce customer attrition by getting and staying in the mind of customers. This study suggests that organization must implement the concept of 'Strategic Integrated Positioning'. The concept is a function of four elements -corporate image, brand value, service quality and people quality.
format Thesis
qualification_level Master's degree
author Nair, Raghunath C.G.
author_facet Nair, Raghunath C.G.
author_sort Nair, Raghunath C.G.
title Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'.
title_short Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'.
title_full Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'.
title_fullStr Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'.
title_full_unstemmed Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'.
title_sort study on corporate and customer congruence in the postulated concept 'strategic integrated positioning'.
granting_institution Multimedia University
granting_department Research Library
publishDate 2002
_version_ 1747829174790258688

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