Borneo Group : Achieving Quantum Leap Growth Through Forward Integration

Borneo Group : Achieving Quantum Leap Growth Through Forward Integration

This paper traces the history of Borneo Group, the internal and external environments in which it operates, its strengths, weaknesses, opportunities and threats and finally the strategies it employs in its core competencies to reposition itself in the automotive parts industry in order to obtain abo...

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Main Author: Loon, Cheng Heng
Format: Thesis
Published: 2003
Subjects:
LB2361 Curriculum
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id my-mmu-ep.617
record_format uketd_dc
spelling my-mmu-ep.6172010-06-29T09:20:56Z Borneo Group : Achieving Quantum Leap Growth Through Forward Integration 2003-09 Loon, Cheng Heng LB2361 Curriculum This paper traces the history of Borneo Group, the internal and external environments in which it operates, its strengths, weaknesses, opportunities and threats and finally the strategies it employs in its core competencies to reposition itself in the automotive parts industry in order to obtain above-average returns. 2003-09 Thesis http://shdl.mmu.edu.my/617/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic LB2361 Curriculum
spellingShingle LB2361 Curriculum
Loon, Cheng Heng
Borneo Group : Achieving Quantum Leap Growth Through Forward Integration
description This paper traces the history of Borneo Group, the internal and external environments in which it operates, its strengths, weaknesses, opportunities and threats and finally the strategies it employs in its core competencies to reposition itself in the automotive parts industry in order to obtain above-average returns.
format Thesis
qualification_level Master's degree
author Loon, Cheng Heng
author_facet Loon, Cheng Heng
author_sort Loon, Cheng Heng
title Borneo Group : Achieving Quantum Leap Growth Through Forward Integration
title_short Borneo Group : Achieving Quantum Leap Growth Through Forward Integration
title_full Borneo Group : Achieving Quantum Leap Growth Through Forward Integration
title_fullStr Borneo Group : Achieving Quantum Leap Growth Through Forward Integration
title_full_unstemmed Borneo Group : Achieving Quantum Leap Growth Through Forward Integration
title_sort borneo group : achieving quantum leap growth through forward integration
granting_institution Multimedia University
granting_department Research Library
publishDate 2003
_version_ 1747829176162844672

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