Internet Technology Imperatives In Enhancing Customer Relations: An Empirical Study In Klang Valley

Internet Technology Imperatives In Enhancing Customer Relations: An Empirical Study In Klang Valley

The findings of the study revealed that Internet technology plays a very important role in managing customer relations. Internet technology does not only improve the customer service but more importantantly it can deliver value to the customers that will increase customer retention rate and customer...

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Bibliographic Details
Main Author: Mohd Roslie, Johanniz
Format: Thesis
Published: 2003
Subjects:
LB2361 Curriculum
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id my-mmu-ep.618
record_format uketd_dc
spelling my-mmu-ep.6182010-06-29T09:19:49Z Internet Technology Imperatives In Enhancing Customer Relations: An Empirical Study In Klang Valley 2003-08 Mohd Roslie, Johanniz LB2361 Curriculum The findings of the study revealed that Internet technology plays a very important role in managing customer relations. Internet technology does not only improve the customer service but more importantantly it can deliver value to the customers that will increase customer retention rate and customer loyalty on the Internet. 2003-08 Thesis http://shdl.mmu.edu.my/618/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution Multimedia University
collection MMU Institutional Repository
topic LB2361 Curriculum
spellingShingle LB2361 Curriculum
Mohd Roslie, Johanniz
Internet Technology Imperatives In Enhancing Customer Relations: An Empirical Study In Klang Valley
description The findings of the study revealed that Internet technology plays a very important role in managing customer relations. Internet technology does not only improve the customer service but more importantantly it can deliver value to the customers that will increase customer retention rate and customer loyalty on the Internet.
format Thesis
qualification_level Master's degree
author Mohd Roslie, Johanniz
author_facet Mohd Roslie, Johanniz
author_sort Mohd Roslie, Johanniz
title Internet Technology Imperatives In Enhancing Customer Relations: An Empirical Study In Klang Valley
title_short Internet Technology Imperatives In Enhancing Customer Relations: An Empirical Study In Klang Valley
title_full Internet Technology Imperatives In Enhancing Customer Relations: An Empirical Study In Klang Valley
title_fullStr Internet Technology Imperatives In Enhancing Customer Relations: An Empirical Study In Klang Valley
title_full_unstemmed Internet Technology Imperatives In Enhancing Customer Relations: An Empirical Study In Klang Valley
title_sort internet technology imperatives in enhancing customer relations: an empirical study in klang valley
granting_institution Multimedia University
granting_department Research Library
publishDate 2003
_version_ 1747829176402968576

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