Impact of social media on consumer online purchase intention
The rapid growth in technological advances has changed the way that communication and transactions are being carried out in a way this had affected the motivational factors, attitudes and purchase behavior of the Malaysians who are participating in online shopping. The aim of this research is to exp...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| منشور في: |
2015
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| الموضوعات: | |
| الوسوم: |
إضافة وسم
sm
1
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