Consumers’ perspectives of environmental values and attitudes influence on green purchase behaviour and green restaurant intention in Malaysian service sector

In the business world today, “greening” has become a key to gaining competitive advantages. However, most of the environmental efforts in greening are associated with the marketing of tangible products from the manufacturing sector. Very little attention has been accorded to greening in the service...

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Bibliographic Details
Main Author:	Tan, Booi Chen
Format:	Thesis
Published:	2014
Subjects:	HF5410-5417.5 Marketing Distribution of products
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id	my-mmu-ep.6278
record_format	uketd_dc
spelling	my-mmu-ep.62782016-01-19T07:59:14Z Consumers’ perspectives of environmental values and attitudes influence on green purchase behaviour and green restaurant intention in Malaysian service sector 2014-05 Tan, Booi Chen HF5410-5417.5 Marketing. Distribution of products In the business world today, “greening” has become a key to gaining competitive advantages. However, most of the environmental efforts in greening are associated with the marketing of tangible products from the manufacturing sector. Very little attention has been accorded to greening in the service sector, especially the restaurant sector in which tangible aspects of their service products negatively affect the environment. Despite the importance of environmental efforts from the manufacturing and service sectors, very limited studies conducted in Malaysia have empirically tested green behavioural outcomes, namely, (a) green purchase behaviour (GPB) and (b) green restaurant intention (IN) simultaneously on a structural model from the consumers’ perspectives in Malaysian service sector. This study proposes a framework to determine the predictors of GPB and IN, examine the relationships among the predictors of GPB and IN, and assess the role of GPB in IN formation. The research hypotheses were tested by conducting a crosssectional questionnaire survey of 500 respondents at casual dining restaurants located in Klang Valley, Malaysia. Convenience sampling method with two screening questions was applied. The data were analysed using the Statistical Package for the Social Sciences (SPSS) 16.0 and Analysis of Moment Structures (AMOS) 16.0. Structural equation modelling (SEM) and mediation analysis were used. 2014-05 Thesis http://shdl.mmu.edu.my/6278/ http://library.mmu.edu.my/diglib/onlinedb/dig_lib.php phd doctoral Multimedia University Faculty of Management
institution	Multimedia University
collection	MMU Institutional Repository
topic	HF5410-5417.5 Marketing Distribution of products
spellingShingle	HF5410-5417.5 Marketing Distribution of products Tan, Booi Chen Consumers’ perspectives of environmental values and attitudes influence on green purchase behaviour and green restaurant intention in Malaysian service sector
description	In the business world today, “greening” has become a key to gaining competitive advantages. However, most of the environmental efforts in greening are associated with the marketing of tangible products from the manufacturing sector. Very little attention has been accorded to greening in the service sector, especially the restaurant sector in which tangible aspects of their service products negatively affect the environment. Despite the importance of environmental efforts from the manufacturing and service sectors, very limited studies conducted in Malaysia have empirically tested green behavioural outcomes, namely, (a) green purchase behaviour (GPB) and (b) green restaurant intention (IN) simultaneously on a structural model from the consumers’ perspectives in Malaysian service sector. This study proposes a framework to determine the predictors of GPB and IN, examine the relationships among the predictors of GPB and IN, and assess the role of GPB in IN formation. The research hypotheses were tested by conducting a crosssectional questionnaire survey of 500 respondents at casual dining restaurants located in Klang Valley, Malaysia. Convenience sampling method with two screening questions was applied. The data were analysed using the Statistical Package for the Social Sciences (SPSS) 16.0 and Analysis of Moment Structures (AMOS) 16.0. Structural equation modelling (SEM) and mediation analysis were used.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Tan, Booi Chen
author_facet	Tan, Booi Chen
author_sort	Tan, Booi Chen
title	Consumers’ perspectives of environmental values and attitudes influence on green purchase behaviour and green restaurant intention in Malaysian service sector
title_short	Consumers’ perspectives of environmental values and attitudes influence on green purchase behaviour and green restaurant intention in Malaysian service sector
title_full	Consumers’ perspectives of environmental values and attitudes influence on green purchase behaviour and green restaurant intention in Malaysian service sector
title_fullStr	Consumers’ perspectives of environmental values and attitudes influence on green purchase behaviour and green restaurant intention in Malaysian service sector
title_full_unstemmed	Consumers’ perspectives of environmental values and attitudes influence on green purchase behaviour and green restaurant intention in Malaysian service sector
title_sort	consumers’ perspectives of environmental values and attitudes influence on green purchase behaviour and green restaurant intention in malaysian service sector
granting_institution	Multimedia University
granting_department	Faculty of Management
publishDate	2014
_version_	1747829619722027008

Consumers’ perspectives of environmental values and attitudes influence on green purchase behaviour and green restaurant intention in Malaysian service sector

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