Consumers’ perspectives of environmental values and attitudes influence on green purchase behaviour and green restaurant intention in Malaysian service sector
In the business world today, “greening” has become a key to gaining competitive advantages. However, most of the environmental efforts in greening are associated with the marketing of tangible products from the manufacturing sector. Very little attention has been accorded to greening in the service...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | أطروحة |
| منشور في: |
2014
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| الموضوعات: | |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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