Needs analysis of fitness members and bundling for profile segmentation of the fitness industry
The study of consumers’ needs has pushed many companies to rethink their marketing approach to meet the ever changing demands of their customers. Particularly in the fitness industry, most fitness centers have begun to realize the benefits of customer retention in service actually benefits new marke...
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Main Author: | Ong, Derek Lai Teik |
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Format: | Thesis |
Published: |
2014
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