Corporate brand extension value and the mediating effect of experience and brand personality
All hypermarket retailers offer similar products and services. One of the ways to make a particular hypermarket unique is by offering the hypermarket corporate brand extension through products on the shelves and by an extended self-service shopping concept that only facilities the consumers’ purchas...
Saved in:
Main Author: | Hassan, Hasliza |
---|---|
Format: | Thesis |
Published: |
2014
|
Subjects: | |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The relationship between brand personality brand attitude and customers purchase intention towards facial skincare products in the case of Kota Kinabalu, Sabah
by: Jessie James Sham
Published: (2012) -
The relationship between brand personality brand attitude and customers purchase intention towards facial skincare products in the case of Kota Kinabalu, Sabah
by: Jessie James Sham
Published: (2012) -
Case Study Of Nestle(Malaysia) Berhad "Creting Values Through Branding"
by: Nik Ahmad, Nik Faizal
Published: (2007) -
Studying Brand Preference And Brand Loyalty Of Iranian Students Living In Malaysia
by: Salehi, Abuzar
Published: (2008) -
The Effect Of Brand Awareness And Brand Image On Consumer Purchase Intention In The Malaysian Fashion Industry
by: Razavi Rahmani, Seyed Hamed
Published: (2011)