Components and Dimensions of Successful Strategic Alliances for Electronic Businesses
During the boost of electronic business, one of the most favourable strategies among websites, both brick and mortar and pure web based businesses, was forming alliances and partnerships. Many partnerships and alliances were formed during a very short time. However, not many could survive and succes...
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| Format: | Thesis |
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2014
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| Summary: | During the boost of electronic business, one of the most favourable strategies among websites, both brick and mortar and pure web based businesses, was forming alliances and partnerships. Many partnerships and alliances were formed during a very short time. However, not many could survive and successfully compete in the new competitive e-environment. One of the pitfalls many of these e-business alliances faced was paying loose attention to value creation through the Internet. Many of them did not properly plan for using alliance as a tool to improve their sustainable competitive advantage. Managers did not pay enough attention to the value creation procedures. Therefore they failed to choose the correct set of partners to help them to enhance the value they were about to offer their customers. A poor selection of partners is the main reason for many of these failures. This research has tried to propose a correct set of partners for e-business companies based on “Value Shop” value configuration (Stabell & Fjeldstad, 1998). Review of existing literature has suggested a relevant set of partners to create a successful e-business strategic alliance. A survey among managers of companies which are involved in e-business alliance has been performed. Then data analysis using Structural Equation Model (SEM) has evaluated the accuracy of the suggested model and relevance of proposed components. |
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