Components and Dimensions of Successful Strategic Alliances for Electronic Businesses

During the boost of electronic business, one of the most favourable strategies among websites, both brick and mortar and pure web based businesses, was forming alliances and partnerships. Many partnerships and alliances were formed during a very short time. However, not many could survive and succes...

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Main Author:	Balali Harandi, Amirpouyan
Format:	Thesis
Published:	2014
Subjects:	HD69 Other Including business consultants capacity size of industries etc.
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id	my-mmu-ep.6356
record_format	uketd_dc
spelling	my-mmu-ep.63562016-08-30T03:32:20Z Components and Dimensions of Successful Strategic Alliances for Electronic Businesses 2014-11 Balali Harandi, Amirpouyan HD69 Other Including business consultants, capacity, size of industries, etc. During the boost of electronic business, one of the most favourable strategies among websites, both brick and mortar and pure web based businesses, was forming alliances and partnerships. Many partnerships and alliances were formed during a very short time. However, not many could survive and successfully compete in the new competitive e-environment. One of the pitfalls many of these e-business alliances faced was paying loose attention to value creation through the Internet. Many of them did not properly plan for using alliance as a tool to improve their sustainable competitive advantage. Managers did not pay enough attention to the value creation procedures. Therefore they failed to choose the correct set of partners to help them to enhance the value they were about to offer their customers. A poor selection of partners is the main reason for many of these failures. This research has tried to propose a correct set of partners for e-business companies based on “Value Shop” value configuration (Stabell & Fjeldstad, 1998). Review of existing literature has suggested a relevant set of partners to create a successful e-business strategic alliance. A survey among managers of companies which are involved in e-business alliance has been performed. Then data analysis using Structural Equation Model (SEM) has evaluated the accuracy of the suggested model and relevance of proposed components. 2014-11 Thesis http://shdl.mmu.edu.my/6356/ http://library.mmu.edu.my/diglib/onlinedb/dig_lib.php phd doctoral Multimedia University Faculty of Management
institution	Multimedia University
collection	MMU Institutional Repository
topic	HD69 Other Including business consultants capacity size of industries etc.
spellingShingle	HD69 Other Including business consultants capacity size of industries etc. Balali Harandi, Amirpouyan Components and Dimensions of Successful Strategic Alliances for Electronic Businesses
description	During the boost of electronic business, one of the most favourable strategies among websites, both brick and mortar and pure web based businesses, was forming alliances and partnerships. Many partnerships and alliances were formed during a very short time. However, not many could survive and successfully compete in the new competitive e-environment. One of the pitfalls many of these e-business alliances faced was paying loose attention to value creation through the Internet. Many of them did not properly plan for using alliance as a tool to improve their sustainable competitive advantage. Managers did not pay enough attention to the value creation procedures. Therefore they failed to choose the correct set of partners to help them to enhance the value they were about to offer their customers. A poor selection of partners is the main reason for many of these failures. This research has tried to propose a correct set of partners for e-business companies based on “Value Shop” value configuration (Stabell & Fjeldstad, 1998). Review of existing literature has suggested a relevant set of partners to create a successful e-business strategic alliance. A survey among managers of companies which are involved in e-business alliance has been performed. Then data analysis using Structural Equation Model (SEM) has evaluated the accuracy of the suggested model and relevance of proposed components.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Balali Harandi, Amirpouyan
author_facet	Balali Harandi, Amirpouyan
author_sort	Balali Harandi, Amirpouyan
title	Components and Dimensions of Successful Strategic Alliances for Electronic Businesses
title_short	Components and Dimensions of Successful Strategic Alliances for Electronic Businesses
title_full	Components and Dimensions of Successful Strategic Alliances for Electronic Businesses
title_fullStr	Components and Dimensions of Successful Strategic Alliances for Electronic Businesses
title_full_unstemmed	Components and Dimensions of Successful Strategic Alliances for Electronic Businesses
title_sort	components and dimensions of successful strategic alliances for electronic businesses
granting_institution	Multimedia University
granting_department	Faculty of Management
publishDate	2014
_version_	1747829634337079296

Components and Dimensions of Successful Strategic Alliances for Electronic Businesses

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