Hypermarket Consumer Behavior In Malaysia

This study examines the hypermarket consumer behavior in Malaysia. This paper has developed a chart called "Retailed Loyalty Chart" based on Oliver's Four Stage Loyalty Model.

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Bibliographic Details
Main Author:	Yeng, Lim Chow
Format:	Thesis
Published:	2003
Subjects:	LB2361 Curriculum
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id	my-mmu-ep.654
record_format	uketd_dc
spelling	my-mmu-ep.6542010-06-29T06:46:38Z Hypermarket Consumer Behavior In Malaysia 2003-09 Yeng, Lim Chow LB2361 Curriculum This study examines the hypermarket consumer behavior in Malaysia. This paper has developed a chart called "Retailed Loyalty Chart" based on Oliver's Four Stage Loyalty Model. 2003-09 Thesis http://shdl.mmu.edu.my/654/ http://vlib.mmu.edu.my/diglib/login/dlusr/login.php masters Multimedia University Research Library
institution	Multimedia University
collection	MMU Institutional Repository
topic	LB2361 Curriculum
spellingShingle	LB2361 Curriculum Yeng, Lim Chow Hypermarket Consumer Behavior In Malaysia
description	This study examines the hypermarket consumer behavior in Malaysia. This paper has developed a chart called "Retailed Loyalty Chart" based on Oliver's Four Stage Loyalty Model.
format	Thesis
qualification_level	Master's degree
author	Yeng, Lim Chow
author_facet	Yeng, Lim Chow
author_sort	Yeng, Lim Chow
title	Hypermarket Consumer Behavior In Malaysia
title_short	Hypermarket Consumer Behavior In Malaysia
title_full	Hypermarket Consumer Behavior In Malaysia
title_fullStr	Hypermarket Consumer Behavior In Malaysia
title_full_unstemmed	Hypermarket Consumer Behavior In Malaysia
title_sort	hypermarket consumer behavior in malaysia
granting_institution	Multimedia University
granting_department	Research Library
publishDate	2003
_version_	1747829184399409152

Hypermarket Consumer Behavior In Malaysia

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